
New Video! Transit Agencies Need to Invest in Marketing
A Lesson from Los Angeles
Originally posted on TheCityFix.com
Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn't about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful.

CTS-México Wins MAPFRE Foundation Award
Involvement in Metrobús project recognized for "Best Environmental Performance”
CTS-México received the “Mejor Actuación Ambiental” ("Best Environmental Performance") award from Fundación MAPFRE, a private foundation sponsored by the Spanish insurance company, for its contribution to the Metrobús project in Mexico City.

Register for Transforming Transportation 2010!
Two-day agenda on communications and public involvement, health and safety, and climate change
We're pleased to announce that registration for the annual Transforming Transportation event in Washington, D.C. on January 14-15 is now open. For details, please visit our Web site:

MEDIA ADVISORY: CTS-Brasil, Challenge Bibendum Unite Latin American Mayors to Advance Sustainable Urban Transport
President of Brazil to attend opening ceremony
WHAT: The 2009 Sustainable Mobility Convention in Urban Renewal, hosted by the Center for Sustainable Transport in Brazil (CTS-Brasil), a member of the World Resources Institute’s EMBARQ Network, and Challenge Bibendum, an initiative sponsored

PRESS RELEASE: Bloomberg Philanthropies Awards EMBARQ, Partners $125 Million for Global Road Safety Work
EMBARQ to focus on sustainable transport and urban planning solutions
NEW YORK, November 18, 2009 – EMBARQ – The World Resources Institute Center for Sustainable Transport is one of six organizations awarded a total of $125 million by Michael Bloomberg to implement programs in low-and middle-income countries to prevent death and disability from road traffic crashes. This is the largest single donation ever for international road safety.

PRESS RELEASE: EMBARQ and Partners Win Award from Harvard University for Metrobus Project
Public-private partnership recognized by John F. Kennedy School of Government
EMBARQ - the World Resources Institute Center for Sustainable Transport - today receives the 2009 Roy Family Award for Environmental Partnership from Harvard University for its work in establishing Mexico City’s Metrobus, a sustainable transit project in one of the world’s most populated and congested cities.

Conference for a Global Network of Innovative Cities
CTS-Brasil invited as strategic partner for four-day event
CTS-Brasil Director Luis Antonio Lindau will sit on the scientific committee of the 1st International Conference on Innovative Cities, scheduled for March 10-13, 2010 in Curitiba, Brazil.

CAF Expected to Finance "Portais da Cidade" Project By End of This Year
New BRT project could begin implementation in early 2010
In early September, municipal government officials, transport entrepreneurs, Metroplan representatives, and CTS-Brasil will travel to Caracas, Venezuela to expedite the signing of a financing contract with the Andean Development Corporation (CAF) to begin work on Porto Alegre's "Portais da Cidade" bus rapid transit project.

1000 Cities 1000 Lives
WHO Launches Global Campaign for Urban Health
The World Health Organization wants you to "be part of a global movement to make cities healthier."

Transport Experts Work to Develop "Portais da Cidade" Plans
Stakeholders will present proposal to CAF next month
The main stakeholders involved in building a new bus rapid transit corridor to revitalize downtown Porto Alegre agreed on a route for the new system and will develop a working plan for rest of the project by next month.





