base of the pyramid

Bringing clean energy to India’s rural poor consumers creates cascading economic and social benefits, in addition to profits.

This piece originally appeared in The Economic Times (India).

Is it possible to do good in the world while also making a profit? A growing group of investors, known as “impact investors”, believe that it is.

This piece is cross-posted from the New Ventures website.

WRI’s new report, in collaboration with CDF-IFMR, looks at the market potential for clean and renewable energy in rural India.

Why did you decide to research market opportunities for clean energy in rural India in your new report, Power to the People?

The market for clean energy products and services is increasing among India’s rural poor, and according to a new analysis, could potentially grow to more than USD 2 billion per year.

SBA Hydro is just one of the many companies starting to bring clean energy to India’s rural poor.

This post is the first of a series by WRI and CDF-IFMR on the market for clean energy for the base of the pyramid in India.