Carnegie Mellon University industrial design students Jonathan Ota and Ethan Frier developed the Aura system that brings attention to bicyclists by lighting up their bike. The students incorporated six groups of three tri-colored LEDs attached to the rims of a bike. The lights are powered by a generator built into the front hub.
Katy Beveridge, a student of media, illustration and graphic design, created short animations using bicycle wheels. Part of her final year dissertation, Beveridge created the project as an attempt to understand how animation gets created.