Branding Transit. If all of us had a state funded helicopter at our disposal, we wouldn’t have to be convinced to take public transportation, but, alas… A new report from EMBARQ says that if public transport wants to compete with General Motors, then it had better go toe to toe with GM’s $21 billion advertising budget. The World Resources Institute gives an overview of the report.

Branding Transit. If all of us had a state funded helicopter at our disposal, we wouldn’t have to be convinced to take public transportation, but, alas… A new report from EMBARQ says that if public transport wants to compete with General Motors, then it had better go toe to toe with GM’s $21 billion advertising budget. The World Resources Institute gives an overview of the report.

With car companies spending billions to promote their products, transit advocates have a lot to compete with. A new report from EMBARQ looks at how transit can rebrand and be sexy. The report looks at how branding and marketing techniques can be employed by government agencies to increase ridership.

With car companies spending billions to promote their products, transit advocates have a lot to compete with. A new report from EMBARQ looks at how transit can rebrand and be sexy. The report looks at how branding and marketing techniques can be employed by government agencies to increase ridership.

To help give transit a competitive advantage, EMBARQ released a report on transit marketing and branding. From Here to There is designed to help transit agencies achieve three goals: attract new users from private transportation modes, including automobiles, retain existing public transport users, and secure political and financial support.

To help give transit a competitive advantage, EMBARQ released a report on transit marketing and branding. From Here to There is designed to help transit agencies achieve three goals: attract new users from private transportation modes, including automobiles, retain existing public transport users, and secure political and financial support.

A new report by EMBARQ looks at marketing and branding in public transport, and aims to ‘help guide cities and public transit agencies in making mass transit a competitive and desirable alternative to private vehicles’.