Credits
Producer: EMBARQDirector: Emily Calderone
Executive Producer: Ethan Arpi, Rhys Thom
Editor: Andrew Bouvé
Music: Avenarius
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Project: Istanbul - MetrobusCity: Istanbul, Turkey
Solution: Bus Rapid Transit
Problem: Traffic Congestion
EMBARQ Expert: Darío Hidalgo, Sibel Bulay
About this video
With 64 million vehicles crossing it in 2005, the Bosphorus Bridge had become a major bottleneck for Istanbul commuters traveling between Europe and Asia. In March 2009, the historic mega-city unveiled the world's first inter-continental bus rapid transit line – easing congestion, reducing travel times and cutting greenhouse gas emissions.
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